eBay

At a global marketing agency, I strategized and wrote B2C and C2C content for a variety of eBay initiatives in both the US and Australia. My deliverables spanned a wide range of assets, including email campaigns, landing pages, microsites, tech selling guides, paid ads, Etsy emails, and FAQs. I also played a key role in two high-performing eBay Real Sellers campaigns, casting high-volume sellers via social media (Facebook, Twitter, YouTube, LinkedIn). For these campaigns, I wrote all the campaign copy, driving engagement and brand awareness at scale.